TASCO symbol shows a harmonic combination of 2 elements: Pattern and Letters creating the core identity of the company brand.
The stylization of the company name shows the company’s desire to demonstrate most clearly the core value of TASCO brand “Product quality depends on people and is decided by people”. The people are seen as a central factor in the symbol illustrating the image of 5 united brothers on a boat sailing to the future harbour of success and prosperity. The letter “T” combined with other words in italic format illustrating the young power and creativity of 5 brothers led by a pioneer and experienced captain.
The minimum size of the symbol shall not be smaller than the specified scale for ensuring its visibility and easy identification.
Font plays a very important role in brand identity. Consistent use and combination of font with graphics including symbol, decorative pattern, and color will optimize the effectiveness for standardization of TASCO brand identity.
Auxiliary font shall be used as an effective substitute for the formal font in transaction activities.