Tasco introduces its new brand image

Tasco introduces its new brand image

This morning, Tasco Joint Stock Company officially introduced its new logo. This action shows the determination of Tasco in brand development strategy following the trend of competition, integration, building Tasco image to be a leading Investor, Real Estate Business and Construction Company with modern and friendly style.
 

BASIC BRAND IDENTITY SYSTEM:
 
Logo

It is Tasco’s honor to receive from Prof. Vu Khieu, writer, labor hero, etc. the blessing which is used to clarify the name “Tasco”: Peaceful Welfare Building (Thai An Sinh Cao Oc) – A wealthy and prosperous Tasco building various valuable high buildings for our country.

Besides, the stylization of “Tasco” itself clearly shows the core of this brand: “Product quality depends on human and determined by human”. Taking human factor as its center, it makes an image of solidarity of 5 brothers on the way to the harbor of future that is the prospect and success. The letter “T” in the logo together with italic style shows the youth and creativity leaded by an experienced captain. If we separate every letter, it is easy to imagine those are sailors/ people. Although each one has his own characteristics, they are all dark turquoise colored, the color of strong belief, of being together for the target and for the captain, leading to the future harbor.
 
 Green color in the Five basic element Metal – wood – water – Fire – Earth is for Wood, which is stick with the business field of Tasco, Construction. Wood used to be the key trestle column in accent constructions. Nowadays, it is still used in building as its function is to support, make frames and shapes of the house. Besides, dark turquoise also shows the luxury, intelligence, stability, steadiness and inherence of traditional values. This color also implies friendliness, professionalism and eternal faith in the mission Tasco is pursuing.

Logo’s technical structure

Minimum dimension

Logo’s dimension must be at least equal to that mentioned above in order to ensure its clarity and identity.

Safety space

Compulsory space between the logo and other graphic factors is to ensure logo’s clarity and identity.

Typical color chart

TASCO - a professional and prestigious Contractor, investor. These qualities are reflected by dark turquoise color.

Dark turquoise - the color of luxury, intelligence, stability, steadiness and inherence of traditional values. This color also implies friendliness, professionalism and eternal faith in the mission Tasco is pursuing.

Admitted color version

Single colored logos used for the logo’s applications are only allowed to appear in single color forms, for example, fax files, bills, etc. The above are admitted logo’s colors.

All other applications with the above logo’s color versions are considered invalid and to be avoided so that identity image can be consistent.

Decoration graphics

This is a stylization from the image of a high building to a full sail. As it is harmoniously associated with Tasco logo, the view is like a full sail ship surfing on the waves, showing the desire to keep on reaching new destinations.

Typical font


Font plays an important role in Brand identity tool system. Consistent association different fonts and other graphic factors such as logo, decoration, color, etc. can make optimal effects on standardization of TASCO identity system.

Supporting font

Supporting font is an effective alternative solution for the official font in trading activities.

Trade mark is a management tool, making many values in business. Building a trademark has become an indispensable global demand in present international economic situation. Tasco is implementing trademark identity system in big scale to member companies and associated companies. With these standards, the basic brand identity system will be applied in other trademark contacts, making the consistence in Tasco’s image in communication. Since the new trademark image was introduced, the old one has been retrieved in order to ensure the consistence of the trademark image.

(NTT)